Empowered | Positive | Innovative | Creative
EPIC Everyday COLLECTION
We are Cara & Jenae, the Co-founders of EPIC EVERYDAY, Inc. We are sisters, wives, moms, and HBCU grads, from the Midwest. The birth of EPIC EVERYDAY occurred during a discussion regarding the importance of inclusion between us. We were fed up with seeing the same princess and a handful of melanated images. Not to mention our brown boys were even more limited in positive images in daily life. We were disheartened that we couldn't find apparel, accessories, and home goods that highlighted black brilliance. We were extremely disappointed by the lack of relatable mocha-hued images in stores and online. The lack of true inclusion is the reason we intentionally wanted to change the narrative. Upon recognizing the extreme lack of diversity, we made a conscientious decision to design a positive self- reflection collection to inspire the next generation. It inspired us to turn under-represented into elevating the visibility of brown boys and girls. They need to feel confident, powerful, and "proud to be ME!"
According to the U.S. Census Bureau, multiracial and African-Americans make up about 16% of the total American population. However, there is a lack of diverse product representation highlighting minority children. There are limited toys, books, and accessories representing image diversity that intentionally celebrate children of color.
Inspirational products spread joy and pride among underrepresented children that rarely see products featuring vibrant tones and textures. From light to rich dark browns, wispy curls to fabulous kinky coils. A distinct vision of inclusion and representation among mocha-hued children and people who love them.
We are EPIC EVERYDAY!