Siblings Cara and Jenae — both moms who grew up in the Midwest — decided to create a lifestyle brand that positively represented themselves and others like them in a space where people of color are often overlooked and under-represented. Did they have any experience in fashion or retail when they began? The answer is no, but these women had the courage to shape things up and shakes them up, image-wise.
Cara and Jenae’s EPIC EVERYDAY lifestyle brand that positively represented themselves and others like them in a space where people of color are often overlooked and under-represented.
As a black-owned business, this day is symbolic of our independence in gratitude to those who paved the way for us to have freedom to amplify mocha-hued representation. Juneteenth is referred to as Black Independence Day. On this day 155 years ago slaves in Texas were finally freed, two years after the Emancipation Proclamation was signed. Today we celebrate perseverance, resilience, history, culture, & independence. These are worth celebrating, more now than ever! We usually come together to celebrate Juneteenth with parties and parades, prayer breakfasts and golf tournaments, cookouts, and music. This year the focus has shifted to amplifying black entrepreneurship. Freedom Day is an important moment to recognize how far we have come, and reflect on how far we have yet to go!
We are free to be EPIC.
Free to be Empowered
Free to be Positive
Free to be Innovative
Free to be Creative
It's time to get free from the ordinary and into something EPIC for the culture!